Did you know that the qualities you value in someone who cleans your home are actually the qualities of a friend? Neither did we, until we met Molly. Molly Maid is a national franchise home cleaning service, with over 450 locations nationwide. It became pretty clear to us early on that the values of reliability, trust, support, and care that their service professionals embody are actually the same traits we hold dear in our good friends. Plus, Molly has some magical cleaning powers.

So how would we bring this idea to life? Well, where do friends live? One place is the TV sitcom. A space where worlds play out and friendship is on display for all to see. So we created a sitcom, of sorts. A canvas where we can watch Molly and all of her qualities in action—in 15- and 6-second episodes. But it’s not just a show. It’s a character, a cast, a theme song, a custom uniform, a complete look and feel across nearly every media touchpoint. It’s entertainment. Because everyone deserves “A Friend Like Molly”.